Bloomingdale's is one of New York City's most iconic landmarks. As department stores are changing in digital landscapes, we were tasked with bringing the Bloomie's brand name to life through engaging social content, video creation, and Instagram features.
Art Direction & Design for social campaigns and Youtube presence
We helped Bloomingdale's rebrand their in-house creative space: Bloomingdale's Studio59. We created a brand identity for the space, and a video to showcase the versatility of the location.
Video Content Creation
For Instagram stories we created a library of giphies for Bloomie's loyalists to use throughout their own social feeds.