Fader 

A charitable merch initiative benefitting independent music venues, starting with our hometown of New York City. 90% of independent music venues across the U.S will have to close permanently without federal funding due to the COVID-19 pandemic.

Service

Art Direction

Client

Fader

Year

2020

As the COVID-19 crisis continues to disrupt the nation, the music industry will face one of the biggest setbacks in its history. Realizing that 90% of independent music venues across the country face a real threat of closing permanently,

we partnered with The FADER to do our part with the Save Our Stages capsule collection, starting with 9 independent venues in New York City. Profits will be split equally and donated to provide much needed relief.

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Sr. Strategist: Cassandra Aaron

Jr. Designer: Leoder Sanchez

Agency: DS Projects